Strategic management – Creativity and transition: how to reinvent strategic management?

Coordinated by Sophie Bollinger and Véronique Schaeffer (BETA, University of Strasbourg), the manual “MANAGEMENT STRATÉGIQUE – Créativité et transition : comment réinventer le management stratégique ?” (ems Eds.) explores the renewal of strategic management in the face of decarbonization requirements. It combines theory and practice to guide students, teacher-researchers, professionals and consultants in reorienting corporate strategies.
Through case studies and adapted tools, it proposes methods for integrating environmental and social responsibility, offering concrete solutions for sustainable strategic management.

An essential tool for understanding and applying innovative, responsible management.