Sustainable fashion: a book co-authored by Sihem Dekhili featured by France Info

In an article entitled “Quatre livres pour mieux comprendre la mode durable et les démarches écologiques du secteur”, Corinne Jeammet, journalist and head of the fashion section for France Info culture, offers a selection of four books that provide food for thought on environmental issues in the fashion industry.

This selection includes a publication by Sihem Dekhili, marketing professor and research director (ESSCA, BETA, CNRS): “Mode durable”, by Sihem Dekhili, Valérie Guillard and Mohamed Akli Achabou, Édition Pearson, 2024.

Presentation of the back cover: “The facts are clear. While ready-to-wear creates many jobs, it is also the fourth most destructive sector of the living world. Just like the shelves, the fast-fashion value chain weighs heavily and is struggling to put its own house in order.
Why is being fashionable so important? How can we move from an industry that plunders resources to one that respects the planet and human rights? How can we influence consumer behavior and corporate practices over the long term, and make them more accountable?
Management sciences, and marketing in particular, have a major role to play. Based on a transformative sustainable approach, this book analyzes a sustainable fashion model in full structuring, the challenges facing the sector, the obstacles and the prospects. Meeting this major challenge requires, above all, the training of students, the future players in this industry.
Because the sector’s revolution won’t happen on its own, ethical and sustainable fashion needs to weave together the destinies of bold companies, R&D and the professionals of tomorrow.”